Category Archives : Marketing


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Shop Small and Cyber Monday Sale

    SAVE 10% ON ALL ORDERS FROM MONDAY 11/24 TO FRIDAY 12/5 In 2010, American Express founded Small Business Saturday to help businesses with their most pressing need — getting more customers. The day encourages people to shop at small businesses on the Saturday after Thanksgiving. The single day has grown into a powerful […]


Marketing lessons learnt from ALS ice bucket challenge

Unless you have been living in a cave, you must have heard of the ice bucket challenge, benefiting the ALS foundation. This challenge sweeps the nation and pretty much the entire world by storm, dominating social media feeds and news coverage. As of Monday, August 25, The ALS Association has received $79.7 million in donations […]

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The essential small business online and social media checklist

These days, every business needs a website, or social media presence, whether you are a carpenter or small farm. It is how customers from thousands of miles away can find out about your existence. As a small business, It is more important than ever to get websites, social media profiles running as soon as the […]


How to write an effective tagline for your business

I came across an entertaining post on Huffington Post about fake slogans that make more sense than the real ones. It will sure to give you a few laugh out loud moments. All jokes aside, it got me thinking what makes a great a slogan / tagline? A slogan, or tagline summarizes what your business […]

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Entrepreneurial girl scout sells cookies outside marijuana dispensary

  Danielle Lei, a 13-year old girl scout in San Francisco has set out for selling cookies outside a marijuana dispensary in San Francisco area. She sold a whopping 117 boxes in 2 hours. The middle-school age girl scout and her mom got permission from the dispensary, and have been invited back to sell more. […]