So you have a great idea for a new business, now it’s time to execute it. One vital element of a new business is branding and marketing, so as create a business essential branding guide Getting it done properly in the beginning is much easier than having to fix it later!
Why should I brand my business?
Branding is not only the visual identity, but also voice of the company. Consistent use of logo, font, color and other visual elements will bring the physical and emotional connection of your company. Branding is much more than that though, the voice of company, including website copy, electronic, printed, verbal communications, and culture all become important pieces of the entire branding.
The company logo and name should be the first thing to be decided, many times the name is decided at the same time as the business idea sparked. Simple, easy sounding names are very popular with new tech startups, along with a modern logo design with clean lines. Services such as Brandbucket offers packages with logo, name and URL that are already branded and ready to go if you need a little bit of inspiration in deciding the name. Taglines can be tricky to write sometimes but think of it as a way to describing why someone should go to your business in a few words.
Marketing does not have to come to a halt when the product or service are still in development. Social media is a great way to create anticipation and interest. Business often uses social media to survey and gather valuable information to improve service. Holding a naming contest for your new cupcake creation or ask followers choose between 2 dresses to be sold in your shop is a great way to create hype and maintain fan engagement. Our social media checklist will give you a list of websites to get started with.
An important part of branding is making sure all the visual elements are consistent across, print, digital and social media. The key to this part is a style guide. A style guide defines the proper use of its logo, company fonts and colors. This is what makes your brand ‘recognizable’, just like the Coca Cola red, or McDonald’s arch. Once the foundation of the style guide is laid out, it will be much easier to carry out the rest of the branding.
What’s your best branding advice for a new startup and create a business essential branding guide? We’d love to hear from you!