2016 is an important year for us, primary elections are going on and in November, the new president will be elected. Much of the campaign budget is spent on TV, magazine ads, and not to mention promotional products. Most prominently, media outlets took note of various promotional items, such as Trump’s hats, a pervasive branding blitz that turned the business mogul’s “Make America Great Again” ball caps into a cultural conversation piece. As a promotional product professional I believe that if buying collateral wisely, it can help you gain substantial exposure.
Election promotional products is not just for presidential hopefuls! Here are some ideas that will help you get your name out, whether you are running for the president, school board or city council.
1. Yard Sign
A study last year about yard signs helped to shed light. The authors found that candidate yard signs increased voter share by 1.7% on average – not a massive influence, but certainly enough to swing a close election. “We were surprised by these findings,” Alex Coppock, one of the co-authors of the study, told Politico, “because the conventional wisdom is that lawn signs don’t do much — they’re supposed to be a waste of money and time. Many campaign consultants think that signs ‘preach to the choir’ and not much else.”
Yard signs are the staples of campaign promotional products, they are effective as you are making your errands around town, clear signs that speak the candidate names will draw your attention! Keep in mind when ordering yard sign to go for weatherproof materials.
2. Stickers, bumper stickers
Stickers are inexpensive way to promote to a large audience. Bumper stickers also give you a big bang for your buck. The number of impressions you get from bumper stickers is enormous! For design we suggest go with simple verbiage, make it clear, and make it stand out.
Similar to stickers, buttons are costs effective and they can be used over a long period of time. Not only can buttons be worn, they can be put on backpacks, purses, and other bags, making it a very versatile campaign marketing tool. These buttons on the left are designed for Hillary Clinton by graphic designers and artists all over the country.
Balloons make any campaign rally and events festive. Go with a material that is longer lasting like foil. A custom Trump balloon that appeared on the cover of the October 4, 2015 New York Times Magazine eventually received a gold award in the Cover Design category from The Society for News Design. That is the power of a cleverly designed promotional item!
Sunglasses are not only great for summer events, they are also great for political events because often times they are outdoors. These fun shades come in patriotic red, white and blue. Add the candidate’s name it becomes a unique campaign item!
At summertime campaign events or rallies, full color printed fans are appreciated and have maximum marketing effect! Fans can be printed on both sides for multiple messages.
7. Pins, cuff links
For a more elegant promotional gift, lapel pins and cuff links are great way to show your support for candidates and can be used for keepsakes as well. Check out these Obama cuff links from 2012.
An iconic t-shirt can bring the necessary buzz that a campaign need. T-shirts appeal to different generations, genders. Print your slogan, campaign logo and you will get more impressions than you ever imagine! Choose a contemporary fit and the shirt will serve both a fashion statement and political stand!
9. Mugs / Water Bottle / Glassware
You can also make a bold political statement with your everyday items like mugs, and water bottles. Other drinkware options include insulated can sleeves, wine glass. The key is to create a logo design that is versatile with different items to look more like a modern houseware than promotional product.
Similar to T-shirts, hats can reach a wide range of audience and can help to spread your political message across quickly. This hat by the Trump campaign has a simple message, and it creates conversations both online and offline.
As with any marketing campaign, having a message and design that is effective and to-the-point goes hand-in-hand with these products. Do you need ideas for your upcoming marketing or event? Contact us today!