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save money promotional products

Last updated on August 22nd, 2022 at 03:06 pm

Everyone has a budget and wants to save money.  So when it comes to promotional products, one of the most frequently asked questions we get is, how can I save money buying promotional products? In this blog post, we will discuss the different ways companies can plan the promotional products campaign to save money, while staying on track with their marketing goals.

Plan Ahead

You know the saying ‘Early birds get the worm’, it is absolutely true in this case. When making your marketing calendar, it makes sense to include promotional products as part of the plan. That way, there will not be a rush to get the products which could result in rush fees or expedited shipping charges. You will also get the best selection and have time to wait in case of inventory issues. Planning your promotional products strategically will also allow time for the marketing team to determine the target audience, narrow down the items that will best engage and reach them. Lastly, you will be able to implement the most appropriate and cost effective distribution method and track the ROI. 

Buy in Off-Season

Custom printed desk calendar
Calendars usually come in a discount earlier in the year
North face apex barrier soft shell jackets
Jackets and hoodies are stocked well in spring and summer

This is an old trick most shoppers know. Buying things in off-season means lots of inventory, no time constrains and sometimes you even get a discount! For example, custom calendars are cheaper if they are ordered in the summer. Fleece and hoodies are usually in ample supply in the summer as well. You will have the best selection of sizes and colors.

Buy in Bulk

If you are a Costco member, then you will totally understand this! Buying in bulk always has a great advantage! Promotional items that companies always need, such as notepads, pens, tote bags and t-shirts, it makes a lot of sense to stock up in one big purchase then buying them in small batches. You not only will save on re-setup fees, shipping and protect yourself from price increases! 

Assembly Required

corporate gift set patagonia jacket and t-shirtCustom corporate kits have been very popular because they are used for different occasions and experiences. If you have the manpower, taking care of the assembly and distribution on your own can save you a bit of money. Obviously we can handle the assembly and distribution much more efficiently but if budget is a concern and you have the extra time, it is not a bad way to save some money.

Simple Color Designs

With so many different printing methods in promotional products, one can sometimes get carried away with fantastic design in many colors. If you are on a budget, it is better to stay with the basic printing method, which is usually one color printing. Multi-color or full color designs usually incur an up-charge which will increase the overall costs to your project. It does not mean you will sacrifice the quality of the print however, one color design can look good too. Check out these single color prints below!

Race tank top with logo imprint
Grey Wool Hat Snapback with woven patch

If you have a promotional project ideas, contact us today to get started!

About the Author

Shirley Ho

Shirley is the co-founder of Garuda Promo and Branding Solutions. With a background in print production and graphic design, she specializes in promotional products marketing, creating end-products that aligns with her client's marketing goals and brand strategy.

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