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pantone color of the year very peri

Last updated on June 20th, 2022 at 01:58 am

This year the Pantone Institute did something that had never been done before in the history of the Pantone Color of the Year Program: they created an entirely new color for this year’s annual color. This blog post will tell you everything you need to know about the Pantone Color System and some promotional items that are inspired by this year’s Pantone Color of the Year, Very Peri.

This year’s color, the dynamic Very Peri, certainly deserves its influential title. Leatrice Eiseman, Pantone Color Institute’s executive director describes the color as “..a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courages creativity and imaginative expressions,” which profoundly describes the qualities of Very Peri.


The Pantone Color Matching System

The Pantone Color System (PMS)pantone book is the most widely used color matching system among printers, designers, and manufacturers. It is the de facto standard for classifying, communicating and matching colors with its iconic color swatches in a fan format.

Every single color that can be printed is classified with a unique number. This system makes it  easy and convenient for printers and textile, paint, and plastic manufacturers to reference to when they need an accurate color representation.

In the world of promotion products printing, Pantone (PMS) colors are commonly used in order to replicate colors that clients need for their projects. If you need a refresher of the different color systems PMS, CMYK and RGB, be sure to check out this blog post.

Why is the Color of the Year Important?

The Pantone Color Institute studies color trends from fashion, social media, marketing and advertising all year. The Color of the Year sets the trend for the year, influencing manufacturers, marketing teams, and designers. Many brands design products with the Color of the Year in mind; and marketing teams tweak the current year’s campaign according to the color of the year. 

What Does the Color of the Year Mean for Your Business?

The team at Pantone Color Institute spent countless hours researching color trends for the year so you don’t have to! As a business owner or marketing professional, incorporating the Pantone Color of the Year in merchandise, promotional products, digital ads, and printed collaterals keeps your brand fresh and on trend. 

Promotional Products Inspired by Very Peri

We have compiled a list of our favorite promotional products inspired by the Pantone Color of the Year Very Peri that will keep your next event or campaign looking fabulous. 

purple sunglasses
Malibu Sunglasses in Purple
lilac jotter pen
Jotter Pen in Lilac Purple
purple stainless steel bottle
SENSO™ Classic in Purple
lilac stress ball
Round Stress Ball in Lilac
amethyst sweatshirt
Comfort Colors Color Burst Sweatshirt in Amethyst
Notebook in Lavender
Notebook in Lavender
cotton tote in lavender
Cotton Tote in Lavender
Bella Canvas short sleeve tee in lavender blue
Bella Canvas Short Sleeve Tee in Lavender Blue
About the Author

Shirley Ho

Shirley is the co-founder of Garuda Promo and Branding Solutions. With a background in print production and graphic design, she specializes in promotional products marketing, creating end-products that aligns with her client's marketing goals and brand strategy.

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