Swire recently was a guest on the ET Project podcast titled “Identifying your ideal client when just starting out”. More details of the conversation can be found on the podcast page.
In conversation with Wayne, Swire talks about how he applied the 80/20 Rule otherwise known as the Pareto Principle to analyze his business revenue several years ago. This led to refining his approach and placing more energy with those major clients willing to pay him the full price for his products and avoiding those always looking to squeeze his company’s margins.
The podcast covers so much more, looking at topics such as Situation Fluency, Sales in general and even the art of generating referrals.
Overall it is a thoroughly enjoyable episode, so don’t miss this episode where Swire and Wayne unpack the podcast – “The Art of Identifying and Focusing On Your Key Clients”
