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Last updated on August 11th, 2021 at 03:45 am

Top 10 promo products for fitness and wellness industry

If you owns a fitness gym, yoga studio, or runs any exercising programs, here are our top 10 promotional products that will not only increase the brand visibility, keep your customers loyalty high and provide practical products that work! All of these items can be imprinted with your company name and logo.

1. Performance apparel

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Performance apparel has been on the up trend in the recent years, its focus on compression and moisture-wicking are key features of this category. Screen printed compression tees, compression shorts, performance tees are new favorites among gyms, high schools and universities.

2. Causal apparel

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In a recent advertising specialty study by ASI, 48% of people in age 21-34 own branded shirts. Casual or fashion tees are a staple in fitness and wellness industry. They are versatile and appeal to a wide variety of audience. The popular choices are Silkscreen racerback tank tops, blend shirts and v-neck shirts. Orchid is the pantone color of the year 2014 so expect to see this color in a lot of styles. More and more heather colors are becoming available as well. You can be sure to satisfy all of your clients’ color palette! Read more on how to select the right tee for imprint.

 

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3. Drinkware

On average branded drinkware are kept 7 months. In the case of fitness and wellness industry, it probably lasts longer because water is essential during workouts! Many gyms and studios carry their own branded water bottles, it not only increase customer royalty but it brings extra impression on the brand. Water bottles come in many different materials, and a variety of colors and styles. Read more about the different types of drinkware.

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4. Shaker bottle

Similar to water bottles and tumblers, protein shaker bottles are also very well received in fitness and wellness category. Not only they stress the importance of replenishing proper nutrients after workouts, these bottles will stick around for a long time.

5. Towels

Fresh clean towels are heavenly after a sweaty workout, why not brand them to increase brand exposure? Many clients like velour towel and terry towel, which is available with embroidered or silkscreened logo. Another idea is to provide individually packaged scented towels that clients can use at studio or take home, the essential oils are refreshing and rejuvenating.

6. Bags

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Branded bags is another favorite among the fitness crowd. They are eco-friendly and get so many uses besides the gym. Tote bags, drawstring bags and gym bags all come in many different styles, colors and materials. Out of all the promotional products, bags get the most impressions in the US! Read more about different promotional bags.

7. Headwear

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Headwear is another fashion accessory that gets branded very often, you get  a lot of bang for your buck. Caps, beanies, visors, there is something for everybody.

 

8. Headband / wristband / accessories

You know those little things that you always seem to forget when you’re heading out the door? Have accessories well stocked in your facility and it can be nice additional income. Headbands, wristbands, water, are all good examples.

9. Therapy, spa products

After an intense workout many may need a little massage or spa session when they get home. Provide hot/cold gel packs, massagers so your clients can unwind and relax.

10. Stickers

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Stickers can be the most overlooked items on the list. They are inexpensive, and let your clients show the world how much they love your facility! Indoor paper labels are very economical while outdoor vinyl stickers or polyester stickers will last for a long time rain or shine.

 

 

About the Author

Shirley

Shirley is the co-founder of Garuda Promo and Branding Solutions. With a background in print production and graphic design, she specializes in promotional products marketing, creating end-products that aligns with her client's marketing goals and brand strategy.

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