Last updated on April 22nd, 2021 at 05:53 pm
Exhibiting at a tradeshow is a big investment. You always want the attendees walk away from your booth with something in hand. This is when promotional products come into play. A carefully chosen promotional product with an effective marketing message and plan will give you the best return on investment.
Here is a few tips to an effective promotional product strategy:
– Email contacts and potential clients about your upcoming tradeshow appearance and invite them to attend
– Time a special product launch at the tradeshow to increase awareness
– Don’t just ‘giveaway’ your promo items. Make sure there is an action item linked to the prom item to the attendees, such as follow-up email, follow-up phone call, or samples
– Increase engagement and participation by strategically placing ipads with interactive presentation, and making the products available for clients to touch and test.
And here are a few promotional items that will leave the attendees something to hold onto:
Tradeshow attendees always walk away with samples, catalogs and a nice big tote bag with your name on it will come in handy.
Don’t go for the cheapest pen you can find. A nice retractable ball point that writes smoothly will stick around much longer and therefore giving you a better bang for your buck.
The average notebook is kept for at least 6 months. Why not have your marketing message put on the notebook as well as on the inside pages?
A nice quality mug or water bottle is always loved by attendees of all ages and gender.
Simple technology items such as USB car charger is becoming popular, especially in the younger male group.
These headphones will work on smartphones as well as media players, and computers. This headphone is retractable which allows logo to be printed on.
Tell us what items or strategy has worked for you in the past in the comments below?