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Promo piece for Marathon and Races Gear

Last updated on February 10th, 2022 at 07:09 pm

Promotional items for runners, marathons and sports events


When winter melts away it is time to start up sporting events. Marathons and outdoor sports events draw a large crowd, from participants, spectators to event staff. Don’t miss this opportunity to market your product to a large audience with promotional products! In this blog post we will give you some ideas on promo items for marathons and sports events. These promotional items are perfect for races, but runners in general too!

Custom Printed T-Shirts

promotional items for runners marathon shirts bagsGive the runners a marathon shirt they are proud to wear every time they are out on a run! Tech-infused moisture-wicking t-shirts like the Hanes Cool Dri is a new favorite for races. A comfortable soft cotton t-shirt will not only be practical as a change of clothes, and perfect for short races. Participants love a nicely designed custom printed tee for remembering the event! These are the perfect promotional item for runners. Read about different printed t-shirt options. Here’s what you need to know about performance fabrics materials for marathon races.

Promotional Water Bottle

water bottle printing method

Here’s a promo item for marathons that everyone loves: Promotional water bottles . Custom branded bike bottles, or printed stainless steel bottles are often used by people who exercise and love outdoors. So why not use this to your marketing advantage? Promote healthy living with a fresh drink of water. Here’s our guide on choosing the right promotional water bottle and how to create an impressive imprint on promotional water bottles.

Embroidery Cap

Decky snapback cap with 3D Embroidery

Similar to t-shirts, caps are also a crowd favorite in races. Baseball cap or flat bill snapbacks are stylish and also cost effective. It provides another way for participants to show off their loyalty in a long lasting way. Find a cap or hat that is good quality and your audience will have no problem wearing it around town! Caps are embroidered or printed with event logo for branding.


Promotional cow bells
Promotional cow bells
Custom thunder sticks
Custom thunder sticks

Make some noise! Branded thunder sticks, hand clapper, and cow bells create excitement for a sports events or competitions! As fans and spectators comes to cheer for the friends and family, they will greatly appreciate these much needed promotional items!

Headbands, Bandanas

full color gaiter mask
athletic headbands

Headbands are an accessory for all kinds of sports. They are appealing to wide range of audience, thus are a great choice for promotional item for marathon and sports events. Bandanas or head wraps, on the other hand, are a multi-functional accessory. They can even be used as a custom face mask! Bandanas have a large imprint areas for elaborate imprint to wow your audience.  


Full Color Sticker
Full Color Sticker

Custom printed stickers are an inexpensive way to promote to a large number of audience. Stickers can be mailed or passed out in person. They are effective to get the word out before the event. They can be taped onto water bottles, books, notebooks or bags. 


purple Beach towel tone on tone printing with sponsor logos
Beach towel with sponsor logos

Help everyone cool off post-event with towels. Rally towels are smaller in size and can be printed in full color. Full size beach towels are also a favorite for those beach days in the summer. The enormous print area allows your marketing message to be printed prominently for maximum exposure!

Bracelets, Wristbands

slap bracelet

Promotional slap bracelets, or silicon bracelets are fun way to raise awareness, brand loyalty during outdoor events. They come in many bright colors, and the ‘slap’ effect adds just a little fun factor!

Drawstring Backpack

polyester drawstring bag with logo imprint

Cinch bag or printed drawstring bag like this one are lightweight and affordable ways to promote any event. They are popular for youth and kids programs as well. Interested in other bag styles?  Read more on promotional bags.


woodgrain sunglasses with one color logo

Logo printed sunglasses is a fun promotional idea for summer outdoor events, because attendees will be able to use them right away? Custom sunglasses come in neon colors, metallic colors, woodgrain patterns. Pinhole styles can be customized with a special message on the lens.

Essential Promotional Item for Runners: Finisher Medals

rubik's cube race medal
rubik’s cube race medal

What’s a marathon race without medals?  Encourage sportsmanship and participation with a prize for everyone who enters! Plus runners love to show off their bling! Here’s what you need to know about pins, medals and medallions. These are essential promotional items for runners.

Do you need more inspirations or promotional product ideas for runners and for marathons? Check out our promotional products store for more ideas!

About the Author

Shirley Ho

Shirley is the co-founder of Garuda Promo and Branding Solutions. With a background in print production and graphic design, she specializes in promotional products marketing, creating end-products that aligns with her client's marketing goals and brand strategy.

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