Lawyers and law firms are in a very competitive business. In the LA area, billboards after billboards of legal advertising are seen on freeways, TV and radio commercials flood the air ways. If you are a marketing director of a law firm, you maybe looking for other ways to stand out in this crowded space. In this blog post, we will share with you the most effective promotional products for lawyers and law firms to include as part of the marketing campaign.
For many lawyers and law firms, being top of mind is important. When potential clients encounter issues that may require legal assistance, they may not have time to research law firms. According to a 2019 study, 62% of Americans own a promotional calendar. Calendars such as wall calendars, desktop calendars are wonderful promotional products because they are a constant reminder of your brand. In addition, custom calendars are a great gift item for referral partners such as doctors, chiropractors, insurance companies. At a very economical price point and the longevity of the item, it is without a doubt one of the best promotional items for the legal industry.
Pro tip: Get a discount on custom calendars when you print them earlier in the year!
Most Americans own a smartphone, tablet or a laptop. So it goes without saying tech accessories are essential items in a person’s daily life. If you think tech items maybe over your budget, think again: tech accessories come in a range of price points: webcam covers, phone stands, charging cables, wireless chargers, power banks, smart trackers, travel adapters, tech pouches and more. You will be able to find one that fits your budget. To narrow down to the best item, ask yourself this: What is my budget? What am I trying to tell the audience? How am I distributing this item? Does the color / imprint fit in my logo / branding? These prompts will help you decide the items that work best for you.
Branded jotters and notebooks are especially useful promotional items for personal injury attorneys who deal with a lot of automobile accidents or fender benders. Keeping a notebook with a pen handy can be a lifesaver when you need to write down important information about the the incident. Notebooks come in a variety of colors to match any branding colors possible!
People who hire lawyers to solve their legal troubles are no doubt stressed. Custom printed stress relievers are perfect promotional items. As serious as the case maybe, you could have some fun with a custom shaped stress reliever such as a gavel or courthouse. We have a huge selection of stress relievers to choose from!
A first aid kit or emergency kit is another useful item to have in a car, in case of any emergency. First aid kits usually will have bandages, antiseptic wipes, gauze pads, and small packs of medications. As for emergency kits, flashlight, jumper cables, escape tool, tire gauge, heavy duty gloves, screwdrivers etc are usually included in addition to first aid kit items. These branded emergency kits are great marketing tools for personal injury law firms to use for existing client thank you gifts and for referrals, and you know that they will definitely be kept safe in the car for a long time.
When you have a law practice there will be a lot of client meetings at the office. It is a good idea to have a collection of branded office items ready for both staff and clients. Notepads with pens, sticky notes, coffee mugs are some of the items that can be customized. A goody bag of branded items for the initial client meeting not only will give a great first impression, but some practical items to leave behind for future followups.
Pro Tip: A new client kit is a wonderful way to welcome new clients. See our case studies for ideas!
For those long time clients, custom awards are a nice end of the year gift. It is always more expensive to acquire a new client than to keep an existing client, so keep your current clients happy! Client appreciation gifts like custom awards are not only classy – sentiments are always much appreciated and remembered. A long lasting business relationship is the result of genuine interest and consistent show of support and appreciation.
Custom clocks are one of the classic executive gifts. However it does not have to look like an old grandfather clock! This alarm clock with salt lamp and wireless charger is modern, zen and useful in many ways. You can also get creative with our full color wall clocks . Every office space can use a wall clock and once it goes up it will stay on for years!
After an important meeting with clients, you may want to leave a nice gift to thank them for their time and interest. A good quality, double walled stainless steel tumbler is always an elegant and classy parting gift. Retail names such as Stanley, Hydro Flask, Corkcicle are some of the brands that we carry for customization. Not sure how to choose? A good rule of thumb is to choose an item that aligns with your firms core values and branding.
For law firm that specialize in auto incidents, the vehicle itself provides lots of excellent opportunities for branding and marketing. Auto accessories such as car USB charger, car freshener, phone holder, car coaster, auto sun shades are great promotional items for your potential customers that you are there for them when the need arises.
When researching for appropriate promotional products for your target audience, put yourself in their shoes and ask yourself a few questions: What would get them excited? What do they use every day? This will help you get a better idea of a suitable gift for your loyal clients. We hope this list of promotional items would be a good starting point for your next campaign! We’ll be here when you are ready to contact and start your project!
