Last updated on June 20th, 2022 at 01:56 am
Various business activities have big impacts on the environment. Many companies are conscious about the products they buy and try to neutralize the effects. Eco-friendly and sustainable promotional products have been on the top of minds of many marketing event managers. We now have plenty of eco-friendly materials available. So whatever your promotional products strategy is, there is most likely a sustainable alternative!
In this blog post we will highlight the latest eco-friendly materials that you will find in our promotional products.
Wheat straw is a type of edible grain that is used to make the foods we love such as flour, bread and wheat derived products like pasta. Wheat straw is a by-product which is often burnt after the wheat grain is harvested, by taking this waste and using it for sustainable, innovative materials and products. It’s a good way to use a resource that would otherwise be discarded!
Wheat straw is biodegradable, very durable and can be found in many promotional products such as food containers, utensil sets, pens, notebooks and cups. It is also food safe and microwaveable.
The Wheat Straw Bento Box is a modern, sustainable take on the traditional lunch box. The Wheat Straw Sunglasses are a sustainable alternative to the traditional promo style sunglasses.
Bamboo is a plant that is naturally pest resistant, 100% biodegradable, antifungal, antibacterial, and regrows to its adult size in 3 to 5 years. It is much more sustainable than cotton and it requires less water than other plants. What’s more – it is one of the strongest materials on the planet, which makes an idea candidate for promotional products.
These days, bamboo is making its way into many corporate gifts such as pens, notebooks, cheese boards, coasters, mugs, and even tech products. The best way to decorate on bamboo is with laser engraving. It makes permanent imprint that usually appears darker than bamboo.
A cheese boards with laser engraved logo is a classy option for corporate gifting. Many bamboo water bottles are now available either made entirely of bamboo or with some bamboo accents.
Before we explain rPET, let’s first talk about PET. PET, or polyethylene terephthalate, is a substance used for plastic bottles and many single use packages like shampoo or fruit containers. Used PET containers can be washed and re-melted into plasma, from which new items can be crafted.
PET is a highly recyclable plastic. However manufacturers may not always be able to turn all salvaged plastic into new containers. However, these other plastics may find a new calling as recycled polyester fabric, or rPET.
rPET fabric is very versatile in the corporate gift world, and it has made way into many item such as this eco-friendly insulated lunch bag, or these grocery totes. Other new creative uses include this rPET textured journal and cooling towel.
Seeded paper is a biodegradable eco-friendly paper made with post-consumer and post-industrial paper waste that is embedded with seeds. When the paper is planted in a pot of soil, the seeds grow and the paper composts away. All that is left behind is flowers, herbs or vegetables, and no waste is created!
Seeded paper can be made into custom bookmarks, greeting cards, postcards, and packaging, making it a green choice for any custom print project.
As you can see, there are so many different ways we can be eco-friendly and sustainable when it comes to promotional products marketing. A well thought out and executed marketing plan combined with thoughtful products with a real purpose and measurable outcome is a must. It will hit the mark without creating unnecessary waste to pollute our planet.