Promotional products, corporate gift Los Angeles.

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Promotional products are a great way to integrate branded items into your business that connect with your targeted audience. People are more likely to buy from a brand that they know, like, and trust. Promotional products can also help build an experience around your actual product and service as well. So, the question is “How do you find the right promotional products for your business”?

Determine Your Ideal Clients

The best way to use promotional products is to determine who your ideal clients are and then figure out what type of promotional item would connect them with your brand.

  • Who are you targeting?
  • What are their demographics?
  • Do they have a certain job title or hang out at a certain place?

These are all important questions to ask when considering promotional products. Try this FREE “Make my persona tool” from Hubspot to create your ideal client groups.

Think About Your Strategy

Executive Moleskine kit
Executive Moleskine kit

Once you’ve identified your target audience, it’s time to think about your strategy. Consider the different personas you service if you work in multiple industries. Use that as a guide to categorize your clients and create campaigns. For example, if your ideal client is in a certain space or has a certain job title, think about what types of promotional products they would use in their daily life.

Consider Your Budget

It’s important to have a budget in mind when thinking about promotional products. Don’t think that you need to market to everyone. Instead, focus on your ideal clients and invest in products that will connect with them. Determine how much you can spend and then consider what promotional products will fit within that budget.

Pro tips: Read our blog (How to save money on promotional products)

Use Promotional Products as a Sales Funnel

Promotional products can serve a true purpose for your business. They can begin the conversation early and be used as a lead-in to develop a sales strategy. For example, when you send a promotional gift out to a potential client, it’s a great way to start a conversation and showcase your offerings.

Get Creative

When it comes to promotional products, your creativity is the limit. Don’t be afraid to think outside the box and come up with unique ideas that will connect with your target audience. Consider custom work or box sets that include multiple items related to your brand.

Overall, promotional products can be a great way to attract new clients and build relationships with existing clients. With these tips in mind, you’ll be on your way to finding the right promotional products for your business.

About the Author

Swire Ho

Swire migrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.

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