Promotional products are a great way to build brand awareness and engage with your target audience. It should be considered as part of an overall marketing strategy. In this blog post, we’ll share some insider tips from the pros on how to save money on promotional products without sacrificing quality.
One of the best ways to save money on promotional products is to plan ahead. Rush orders can be expensive with rush charges, and overnight shipping is a significant cost to the overall budget. Planning ahead can also help you avoid unexpected delays or issues that may arise during the production or shipping process. By giving yourself plenty of time to order and receive your promotional products, you can ensure that they arrive on time and allow pre-production samples if you choose.
When it comes to promotional products, simpler is often better. Simple designs are easier to print and can save you money on production costs. Additionally, consider creating multiple versions of your logo in different sizes and formats. This can give you more flexibility when it comes to selecting promotional items. Keep in perspective the actual size of the imprint area to include additional contact information such as your URL, phone number, or slogan. For example, a tote bag will have a bitter imprint area compared to a lapel pin.
Buying in bulk is a great way to save money on promotional products. Most suppliers offer discounts for larger orders, so consider ordering more than you need if you have the storage space. Most item has a set-up fee for printing decoration
If you’re looking to save money on promotional products, consider buying off-season. For example, purchasing winter-related items in the summer or fall can save you money since they’re out of season. Additionally, considering purchasing seasonal items a quarter earlier will give you more options and not have to worry about the “holiday rush” for production.
When selecting promotional items, it’s important to choose items that are relevant to your target audience. This can increase the chances that they will use or keep the item, which can lead to increased brand visibility. Additionally, choosing items that are useful or practical can increase the likelihood that they will be used over time.
Conclusion: Promotional products can be a cost-effective way to build your brand and engage with your target audience. By following these insider tips from the pros, you can save money on promotional products without sacrificing quality. Remember to plan ahead, keep designs simple, buy in bulk, purchase off-season, and choose relevant items that are useful to your target audience.