Branded merchandise, also known as promotional products, is a powerful marketing tool that can help businesses increase revenue and build brand loyalty. Branded merchandise refers to any item that has a company’s logo or name printed on it, such as pens, t-shirts, hats, bags, and more. These items can be used as a giveaway or sold at as merchandise and can have a significant impact on a brand’s success. In this blog post, we will explore how using branded merchandise can help a brand increase revenue and brand loyalty at the same time.
Branded merchandise is an effective way to increase brand awareness. When people wear or use items with your company’s logo on them, they are essentially becoming walking billboards for your brand. According to a study by the BPMA, 87% of people keep promotional products for more than a year. This means that branded merchandise has a longer lifespan than other forms of advertising, such as TV or radio ads. Moreover, the use of branded merchandise has the potential to increase word-of-mouth marketing, which is a valuable way to promote a brand and boost its reputation.
Branded merchandise can also help to create a sense of brand loyalty among customers. The PPAI study also found that branded merchandise can have a positive impact on customer retention. 52% of recipients said they felt more valued when given branded merchandise by their employer.
When people receive an item with your company’s logo on them, they feel valued and appreciated. This, in turn, can create a sense of loyalty to your brand. Customers are more likely to continue doing business with a company that has shown them appreciation in the past and are also more likely to recommend that company to others.
Branded merchandise can also help to increase customer engagement. A survey by the PPAI found that promotional products can generate a higher ROI than other forms of advertising. 85% of people who received a promotional product did business with the advertiser within 12 months.
Branded merchandise is a cost-effective marketing tool. It can be produced in large quantities, which can help to keep costs down. Additionally, the cost of producing branded merchandise is often lower than the cost of traditional advertising methods, such as print or online ads. This makes branded merchandise an affordable way to promote a brand and increase revenue.
Finally, branded merchandise can help to create a positive brand image. When people receive high-quality items with your company’s logo on them, they associate your brand with quality and value. This can help to build a positive brand image, which can lead to increased revenue and brand loyalty.
In conclusion, using branded merchandise is an effective way for businesses to increase revenue and build brand loyalty. By increasing brand awareness, creating a sense of loyalty, increasing customer engagement, being a cost-effective marketing tool, and creating a positive brand image, branded merchandise can have a significant impact on a brand’s success. If you are looking for a way to increase your brand’s reach and revenue, consider incorporating branded merchandise into your marketing strategy.
Interested in putting it into action? Read more about a popular use of promotional products in corporate gift programs.