Your construction site is prime real estate for your firm’s marketing, so brand your construction site to increase exposure is very important. A visible branding is definitely a must-do! With daily traffic of cars and pedestrians, it is an ideal place to help familiarize your branding to the local community. There are a few areas that you may consider to brand to increase your visibility:
1. Brand the perimeters
If done correctly, construction branding is an inexpensive yet effective form of advertising while increasing sales in the process. It’s the perfect opportunity to increase sales and help bring your company to a new level of prominence.
The majority of sites have quite a large perimeter and they’re enclosed completely by something like a temporary fence. These fences and barriers are perfect to use for shade cloth or banners which are visible to people around. Fences surrounding your construction site could be huge, and that’s a perfect size and location to act as advertising space for your company.
Temp fence and scaffolds are required by law on most sites to be wrapped in banner mesh or shade cloth to assist in controlling dust and debris. Instead of using plain shade cloth rolls, custom printed rolls with your branding may only be slightly more expensive. They make your site look great and put your stamp on it – it really is a cost-effective advertising option.
2. Brand the equipment
The large equipment you use should be part of the marketing plan as well. Get custom printed logos on vinyl stickers or outdoor magnets and place them onto your forklifts, cranes and company cars! This is a great way to not only increase the branding on your construction site but it also helps when you are on the road and your number is displayed! Branding your equipment makes your company stands out and can give impressions when they go from site to site.
3. Brand the safety signs
Like shade cloth or scaffold net on temporary fencing your site information and site safety banner signs are important and required on most sites by law. Many constructionsites use standard templates with little or no branding. Adding your brand and company details not only looks great and professional but increases brand exposure and puts your mark to the volumes of traffic that passes the construction site everyday.
4. Brand the construction uniforms
Branding your crew with standardize uniforms is an important step of this plan. Areas of uniforms that can be branded include hard hat, safety vest, t-shirt in safety colors, jumpsuit, work pants. Outfitting your entire crew this way shows professionalism and add a sense of safety to the neighborhood so they can instantly recognize the workers.
Branding your company can take time and patience. It is gradual process and takes constant reinforcement to keep it effective. Set your marketing goal, follow the plan step by step, and surely you will increase your brand awareness and sales. Contact us today if you are ready to embark on this journey!