Last updated on April 22nd, 2021 at 06:16 pm
Market your fundraising apparel store ensures that you reach your goal. It’s time to promote and tell your supporters about the store! We have put together a guide with the best strategies to drive sales to your store for a successful campaign.
With every campaign you will get a store link like this one: https://aroma.orderpromos.com/. In addition, a marketing graphic will be created as well. Use the image everywhere you would normally communicate with your fans. Here are some different ways you can market your fundraising campaign store.
Every organization has an email list and the first thing is to send an email to the community. Since they already know about you (the organization), they are more likely support your campaign.
Create a specific email on the t-shirt campaign. Focus on all the details of the fundraiser in one email will give you the maximum impact on your efforts.
What to include in the email:
When to send the email:
Who to send the email:
Using email campaign management software like Constant Contact or MailChimp to market your fundraising apparel store is a great start. Alternatively, ask everyone in the committee to email 20 personal contacts about the campaign. This traditional mail chain method would works well at a personal level. Combining the efforts there should be a nice size order from the start.
For those who have a large network on social media, the next 2 options will work well for you.
Facebook can be a powerful marketing tool for your business. If your organization already has a business page, you are off to a great start. In addition, Facebook groups are great place to promote your campaign, especially if it is a group you actively participate in. Many customers reported that boosting a post (sponsored post) has been more effective than an organic post. It’s easy to see why: in recent years Facebook has been stepping up its advertising arm so for any business to promote products or services, it will have to pay. However, if the post comes in a form of a blog or video, you may have a better chance of reaching your audience. We will get to that later in the post.
Instagram is an image heavy platform that is the social media choice of many people. In order to be successful with your campaign, there are a few things you can do.
As we have said in the previous section, Facebook gives more attention posts with news and information, rather than products and services, so what’s better way to promote your campaign store by writing a blog post about it? If you already have a blog for your organization, dedicate one blog post on the fundraiser can bring traffic to the store.
Similar to writing an email newsletter, tell a person story how you got involved, a little history of the organization, a picture of the branded t-shirt, and most importantly, a link to the fundraising store.
Finally, post it to your social media, share it on your email, include the blog in your email signature, there are so many ways to use a blog post!
Many research has shown that video, especially short ones, capture more people’s attention than still pictures and text. Therefore it will be a great idea to record short videos about the fundraisers. Ask different staff to record videos of talking about the organization, a tour of the facility, interviewing people the organization has helped. These ideas can be turned into short video clips that you can post on YouTube, Instagram or Facebook. When combining images, voices and videos, it’s much more relatable and you will find that people are more willing to support your cause and donate.