Online Company Store for Employees to Keep Brand on Point
Case study on how an online company store for employees helped a global company keep branding in check.
Big picture: BCG Digital Ventures is a corporate investment and incubation firm with offices throughout the US and the world. Various departments order branded promotional items from us for recruiting, end of project gifts, administrative projects, office supplies, employee retention and recognition.
Project: Establish a centralized location to purchase company-branded merchandise and promotional products consistent with the BCG DV brand along with fulfillment capability to ship worldwide.
Client Brand Identity: cool, sophisticated, global, prestigious, aspirational
Our process: We had been working with BCG DV for a few years through different departments and locations. An online company store was the logical platform to place their most frequently ordered items. First we work with the client to select different promotional products for each type of use. For example, branded items for the office, items for employee welcome kits, custom items for gift sets. For each item, we created virtual mockups to be approved by their designers. Working with management, we curated the entire collection, supervised the manufacturing and set up the store, all within a proscribed budget.
Success story: Today, an executive assistant or marketing coordinator can go to the company store to select an item, place an order and have the items to be shipped in bulk to one office, or drop shipped directly to individual locations. The online company stores for employees allow them to purchase branded promotional products within budget and brand guidelines. This way, the company-branded merchandise and promotional products are always on brand and in a convenient, one-stop shop.