When you read the title “guide to promotional pens”, you may say promotional pens are so.. ordinary, every show I’ve been to, people give out pens! Before you dismiss the effects of pens, think about how often you use a pen – grocery list, meeting notes, sign your child’s paper, signing checks, etc. The truth is, everyone needs a good pen in the purse, on the desk, somewhere! The real question is, how do you emerge from hundreds of pens to be the one that people just love?
1. Gel ink vs ballpoint ink
These are 2 popular types of pens.
Ballpoint: These use a thick, oil-based ink that is essentially a paste. Obviously the advantage to ink that dries quickly is that it’s less likely to smudge. And, because the ink is thick, the ink is also far less likely to bleed through the paper. However, it takes more writing pressure to apply to the paper. Since you have to press harder, it makes for a less comfortable writing experience.
Gel ink: The ink is a water-based gel that isn’t quite as thick as typical ballpoint paste, but isn’t quite as thin as rollerball liquid. The idea of gel ink is to achieve a balance so that it dries quickly and is less likely to blot or smudge, but still flows freely enough to write more smoothly than a standard ballpoint.
Gel pens, like liquid ink rollerballs, create bold, rich lines and tend to write quite comfortably.
Gels produce the cleanest, most precise lines without sacrificing vibrancy. They’re perfect for adding bold signatures to documents, for writing journal entries, or for artwork. Our favorite is the Curvaceous Gel Pen, it has a comfortable grip and writes smoothly like an ink pen.
There are plastic pens, and there are metal pens. When you are giving pens to a broad range of audience, plastic pens will suffice. For executives or your prized customers, using a metal pens like this Brilliant Stainless Steel Ballpoint give a high perceived value for not spending a whole lot more. Metal pens are no longer limited to black and silver. It comes with a rainbow of colors to match any logo.
Another important feature is grip. A soft grip will allow you write in better form, longer and comfortably. Most people do prefer a pen with a grip like the Curvaceous Metallic Pen because it is more usable and higher promotional value.
No budget for a metal pen? Don’t fret! There is a middle ground here, many pens come with shiny accents such as the All-in-a-row ballpoint. These classic elements are elegant without the price of metal pens.
In the last couple years many new pens come out with a soft stylus tip. If you use any drawing app you know that using a stylus is more responsive and allows better control. We especially like the Axis Ballpoint Stylus. Writing under low light? Some promotional pens come with flashlight, perfect for restaurants and night clubs. There are also a select few that have a stylus, flashlight and even a laser pointer like the Atlas laser / stylus / flashlight pen, it’s multi-function and truthfully, what’s not to love?
Don’t fall for cheap pens for the sake of just handing them out! You get what you pay for. Pick the features that are important to you. A quality pen with your customers in mind will be appreciated and kept around for a long time.
Need more recommendations and suggestions for a good pen or other promotional products? Contact us today!