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Last updated on May 23rd, 2022 at 07:00 pm

Choosing the right promotional product for events

Branded giveaways are staples at events and tradeshows, but before placing your next big order for upcoming events, here are some recommendations to make sure your choices align with your company’s objective and target market:

Purposeful Giveaways

Before starting your search for the right promotional products for the event, ask yourself the event’s objective and goals. Determine the reasons you want to distribute giveaways, how you will measure success and metrics. Once the purpose and goals are defined, use the following to narrow down the search:

1. Budget

Your marketing budget for the giveaway will drive the type of products you can purchase. Consider whether you want to give a budget pen to anyone who walks by the booth or a higher value item to those who speaks to your staff, attends a demo or fills out an information card. If there are sponsors for the events you may consider reaching out to propose some co-branding items. It gives the sponsors more impressions to the participants and helps pay for the cost of the giveaways, it’s a win-win for both.


All of Hubspot promotional products are branded in orange matching the company font and color. Source: Hubspot Instagram

2. Company Values and Theme

Your giveaway items ideally should align with your company values and theme of the event. For a natural skincare company a natural tote bag or organic tees may be more appropriate then traditional non-woven bags. If it is an outdoor event, the giveaways may  provide comfort or convenience such as sunglasses, visors, fans. For a tech company attending tradeshows, you may want to bring brand loyalty awareness with stylus pens, cell phone wallets or power banks maybe good ideas. If it is a government or military sponsored event, look for Made in USA type items.

3. Research your Customers

What is your ideal customer like? His/her gender, age, interests will help decide which items work best. What is the last giveaway item that you are still using today? Talk to the customers to survey some ideas.


Hootsuite incorporate the use of the company’s mascot in many of its branded items. Many of its users are big fans of the Owl. Source: Hootsuite Instagram

4. Branding and Style Guide

The logo and color of the giveaway colors should follow the company’s style guide. Curate creative promotional products with a purpose in mind, and they become collectibles in the eyes of loyal fans and customers. Hootsuite does a marvelous job on their branding and their customers are excited to share their ‘swag’ to the world via social media!

5. Free giveaway items

Don’t have the budget to purchase giveaway? Product samples, free trials are great giveaways that is no extra cost to you.

6 . Consult a professional

Working with a promotional product professional will give you ideas that you may not otherwise know of. Ask them about new trendy items, current specials. They can even help with logo and artwork, coordinating production timeline, ensuring the products arrive on time and are of good quality that reflects your company culture and values.

Ready to start your search of promotional products for your company? Contact us today!

About the Author

Shirley Ho

Shirley is the co-founder of Garuda Promo and Branding Solutions. With a background in print production and graphic design, she specializes in promotional products marketing, creating end-products that aligns with her client's marketing goals and brand strategy.

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