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ROI promotional products

Last updated on July 21st, 2022 at 11:12 pm

When creating a any marketing strategy, it is important to ensure you get a return on investment (ROI). In terms of ROI from promotional products, that means every dollar you spend on creating and delivering your promotional products should result in your clients spending even more money back into your company.

At Garuda Promo, we believe that with some planning and good execution, promotional products are useful marketing tools that can generate a lot of revenue for all businesses. How do you get the best ROI from promotional products? Keep reading for our best tips for maximizing ROI.

Know your target audience

First and foremost, it is important to know your target audience. If your audience is too broad and you are trying to sell to everyone, chances are you won’t attract the right people to your business.
Instead, get specific about who you want to sell to and who your ideal customers are, and then find the best promotional products to suit their needs.

Here are some questions you can ask to help narrow down your target audience:

  • What are the key demographics you are trying to target? For example:
    • Where do they live?
    • What is their age and gender?
    • Are they single or married?
    • What is their average income?
  • What interests and types of personalities does your target audience include? For example:
    • What are their hobbies?
    • What are their key interests (ex. favorite sports)
    • What are their spending habits like?

Once you answer these questions, you will have a better vision of who your target audience is and it will be much easier to choose the perfect promotional product for marketing to that audience.

Choose the right promotional products

We are proud to offer access to over 5000 customizable items here at Garuda Promo, but that number can be intimidating if you don’t know which items to pick. That is another reason why narrowing down your target audience is so important for picking the perfect promotional product for your prospects.

Don’t randomly pick a product and slap your company logo on it. Instead, a well-designed promotional product campaign should create a branded experience that is personalized and custom-tailored to your target audience.

Furthermore, promotional products should seamlessly complement your company’s marketing message and enhance your audience’s emotional connection to the product or service being promoted.

One way to guarantee a high ROI from promotional products is to purchase branded merchandise in advance so that you can give it to your prospects at the perfect moment when they need it. For example, keeping branded umbrellas on hand allows you to “save the day” for a customer or prospect when they need one on a rainy day.

Custom umbrella
One New York Life Agent client created a branded umbrella as a gifts for the rain season in Los Angeles this year.

Promote a Call To Action

Another way to maximize the ROI on a promotional product is to encourage a call to action that enables measurable metrics.

For example, at an event or trade show, you should never hand out promotional products without asking for something in return. Instead, you should always include a call to action in exchange for promotional products or services. A good, measurable call to action might include a request for more information, contact information like an email address, social media inquiries, or a request to purchase via a discount or referral code.

Collecting these metrics will allow you to track the number of new leads or the number of sales that resulted directly from your promotional products, and therefore calculate your ROI and determine the success of the marketing campaign.

An example of promotional products marketing campaign

Here is how we at Garuda Promo combine promotional products with referrals as our ongoing marketing plan:

One happy customer equals to 9 referrals, and the customer is mostly likely to give those referrals right after they bought or use your products and services, therefore word of mouth is the best form of organic advertising. With the right planning we can turn our current customers into a word of mouth sales force for the company, also to increase the ROI for our advertising efforts.

We send a follow up email about a week after each project to our customers, first to check in to make sure everything went well with the order. In the same email we encourage the customer to provide 3 contacts whom they thought might benefit from our services.

Branded power bank
Appreciation gifts

We carefully selected a heartbeat power bank as a customer appreciation gift. Our measure of ROI comes from the number of referrals and new leads.

About Garuda Promo & Branding Solutions
Led by a team of skilled professionals with years of experience in promotional items and advertising specialties, Garuda features a sourcing platform which includes more than 3,500 vendor partners. We offer manufacturing capabilities that cover any custom products imaginable. We serve companies large and small, with a mission to market our clients’ businesses with fun, out-of-the-box promotional products. Our experience enables us to imprint many promotional products right here in Los Angeles! Our policy of being on time, reliable and solving crises will help take your company to the next level. For Los Angeles area, call today (323) 379-4887. Our Claremont office number is (909) 547-4282. or contact us online.

About the Author

Swire Ho

Swire migrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.

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