How to Build a Successful Online Pop-Up Store

So how do we make sure that your online pop-up store is the best that it can be? There are a few simple guidelines:

• Simplify and Streamline: Preventing potential hiccups before they occur should be a top priority to ensure a successful project, especially when things get busy. Streamline the ordering process by simplifying product offerings and using online pop-up stores to collect orders and payments. Offering limited styles with one color logo designs will allow orders to be fulfilled quicker and with less hassle. For example, offering a unisex t-shirt instead of different styles to simplify selections.
• Seasonal and limited edition offerings: If you have more styles to offer, launch pop-up stores at different times of the year to maximize orders. For example, short sleeve summer style in spring and long sleeve / fleece in winter. Having too many items available in pop-up store may reduce quantities ordered for each style, risking below-minimum orders. 
• Market and Promote: To fully maximize all of the work that goes into creating and setting up a campaign, it’s crucial to spread the word. Training and encouraging staff to take a lead in marketing their store has proven paramount to the success of fundraising efforts. For example, send out email newsletter once every few days to remind supporters to visit the online store, post and encourage sharing frequently on various social media platforms to spread the word.