How to get the best ROI from promotional products? With planning and good execution promotional products are useful marketing tolls for all businesses.
Know your target audience
Any company’s target audience is rarely ‘everyone’. A highly targeted audience needs to be determined before considering promotional products.
Some questions to consider to find your target audience:
–Who are they? Where do they live? Are they single or married?
–Age, gender, income
–Hobbies, favorite sports, spending patterns
Once you have answers to these questions you will have a better vision of who your target customer looks like and finding the perfect item to facilitate the marketing efforts will be much easier.
Choose the right promotional products
This is one of the most asked question from our customers. We have access to over 5000+ customizable items here at Garuda Promo, knowing your target audience can help narrow down the search for the perfect item.
Avoid ‘slapping the logo on an item and be done’. A well-designed promotional products campaign is set to create a branded experience for the target audience, it should complements the company’s marketing message seamlessly, while enhancing the emotional connection the audience to the product or service being promoted.
Certain “off season” branded merchandise can be purchased in advance and “wait for the right moment”, for example giving a branded umbrella on a rainy day:
Promote a Call To Action
People often walk away with a “swag” bag (SWAG stands for Stuff We All Get) or some promotional giveaways at events, and they asked nothing in return.
To get the best ROI from promotional products with these efforts, companies should determine a measurable metric to determine the success of the campaign. For example, at a tradeshow ask attendees to try out products & services or scan their badge before handing out a promotional gift. In a mailing campaign include a discount code so you can track the number of sales. If the call to action is request information or further meeting, monitor email, web or social media inquiries for a period time.
An example of promotional products marketing campaign
Here is how we at Garuda Promo combine promotional products with referrals as our ongoing marketing plan:
One happy customer equals to 9 referrals, and the customer is mostly likely to give those referrals right after they bought or use your products and services, therefore word of mouth is the best form of organic advertising. With the right planning we can turn our current customers into a word of mouth sales force for the company, also to increase the ROI for our advertising efforts.
We send a follow up email about a week after each project to our customers, first to check in to make sure everything went well with the order. In the same email we encourage the customer to provide 3 contacts whom they thought might benefit from our services.
We carefully selected a heartbeat power bank as a customer appreciation gift. Our measure of ROI comes from the number of referrals and new leads.
About Garuda Promo & Branding Solutions
Led by a team of skilled professionals with years of experience in promotional items and advertising specialties, Garuda features a sourcing platform which includes more than 3,500 vendor partners. We offer manufacturing capabilities that cover any custom products imaginable. We serve companies large and small, with a mission to market our clients’ businesses with fun, out-of-the-box promotional products. Our experience enables us to imprint many promotional products right here in Los Angeles! Our policy of being on time, reliable and solving crises will help take your company to the next level. For Los Angeles area, call today (323) 379-4887. Our Claremont office number is (909) 547-4282. or contact us online.