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branding for small business

Last updated on January 27th, 2022 at 08:27 pm

Branding For Small Business

What is branding for small business?

Why is branding important for small business? Our guest branding and copywriting expert Julie Logan explains that branding for small business is all about “Consistent Messaging on Identity Across Multiple Platforms”.  The company identity including logo, product packaging, brochure, website, social media and brand storytelling are consistent across different mediums. Branding creates emotional triggers for people about your products or services. Ultimately it helps people to identify themselves with the brand.

Just like our previous guest Ron Duval from episode #02, Julie also advices that companies who are creating marketing plans should think like a detective and find clues from their products and services. She always tries to come up with more ideas than needed and she surprises her clients with ideas that they might not have thought about.

Why Branding Is Important For Your Business

Julie is a big believer in Mono-tasking.  Her best works are done when she is focused. When you are “in the zone”, there is no room for multi-tasking.


About Garuda Promo & Branding Solutions
Led by a team of skilled professionals with years of experience in promotional items and advertising specialties, Garuda features a sourcing platform which includes more than 3,500 vendor partners. We offer manufacturing capabilities that cover any custom products imaginable. We serve companies large and small, with a mission to market our clients’ businesses with fun, out-of-the-box promotional products. Our experience enables us to imprint many promotional products right here in Los Angeles! Our policy of being on time, reliable and solving crises will help take your company to the next level. For Los Angeles area, call today (323) 379-4887. Our Claremont office number is (909) 547-4282 or contact us online.

About the Author

Swire Ho

Swire migrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.

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