Market Like a Detective
“Digital Marketing for Business Growth”. In this episode of The Small Business Show we interviewed Ron Duval, “The Marketing Detective” who has over 30 years of real-life experience as a detective in law enforcement in Los Angeles County. Ron knows about the right investigative techniques, research, asking the tough, deep dive questions for digital marketing.
Ron compared online marketing to being an investigator because it requires attention to detail, being adaptive, and most importantly is to never give up!
No two businesses are the same, as a result in digital marketing for business growth we need to make sure the marketing campaign is a good fit. As a business owner you would identify your perfect customer in terms of demographics and preferred methods of engagement.By defining targeted audiences setting up a digital marketing campaign, so you can focus the effort and budget on the right platform or medium.
Ron suggests that once you profile your customer, the digital marketing campaign can fine tuned based on his/her online behavior. The marketing campaign should also be review and update to better fit your target market
Ron Duval can be reached by email firstname.lastname@example.org or by phone 800-631-4702.
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