Last updated on August 23rd, 2023 at 08:33 pm
Swag Bag Giveaway Ideas for E-Sport Gaming Tournaments
Esports is a rapidly growing industry with a large and engaged audience. Esports teams have a large and engaged following, making them a valuable target audience for brands. By partnering with an Esports team, brands can reach a younger demographic and build credibility with the esports community. In this post we will tell you all about why sponsoring esports tournament is a good idea and gaming swag bag ideas.
One way to gain awareness by partnering with esports teams using promotional products and branded merchandise is to create custom uniforms, jerseys, and other merchandise for the team. This will help to promote the brand to the team’s fans and players. Additionally, brands can sponsor events for the team, such as tournaments and mixers. This will help to increase brand awareness and build relationships with the team’s fans and players.
Most esports games are streamed live, which means that brands can generate a lot of return on impression (ROI) by partnering with high school esports teams. When a team streams its games, the brand’s logo and brand name will be displayed to a large audience of viewers. This is a great way to reach a targeted audience and build brand awareness.
In addition to the target audience of students and gen-z, brands can also reach parents and families who are interested in esports. When parents and families watch their kids play esports or attend live gaming events, they are exposed to the brands that are associated with the team. This can be an added bonus for brands that are not directly selling to students but are instead targeting parents and families.
We recently had a chance to experience a few esports tournament events and we will share some gaming swag bag ideas:
Here are some specific examples of how brands can use promotional products and branded merchandise to gain awareness by partnering with esports teams
All the esports teams have jerseys just like sports like basketball, soccer and football. Many corporations such as Honda, US Navy, Amazon are sponsoring major esports teams by having their logos printed on jerseys. Imagine the exposure your business gets when the game is streamed online. It is an investment that is effective and has potential to have a huge ROI.
Custom stickers are the No. 1 best giveaway items because they can go on everything. Laptops, water bottles, phones, notebooks, anything with a surface to stick on. Combine with a fun design and striking colors they are inexpensive and effective way to spread the word. Here’s one tip we tell all of our clients, it’s best to go with removeable vinyl stickers so they can withstand washing, and any type of outdoor wear and tear. I still remember the disappointment my son got after getting a cool new sticker from an event, he stuck it on his water bottle and the next day it already came half way off after the bottle being washed. Quality matters.
Second to custom stickers, pins are probably a close second as the most popular swag bag item. Pins are versatile as they can go on all kinds of totes, bags, purses, backpacks. There are normally two types of pins used in events: button pins or lapel pins. Button pins usually come in circles, squares or rectangles, and have a butterfly clutch on the back. They are faster to produce and can be printed in full color. Lapel pins on the other hand, is a little bit more custom; they can have custom shapes and there are several different coloring techniques.
Similar to stickers and pins, people loves putting keychains on their backpacks and purses. It is a statement piece and they are so proud to show them off. Keychains can be made from different materials: acrylic, metal, plastic, vinyl and more. The options are endless and it is an inexpensive way to spread your brand and give something to your loyal fans to take away from the event.
Lanyards are not just for conventions and businesses. Did you know that it is also a popular giveaway items in the pop culture world? Lanyards can be doubled as a keychain, they are easily seen and the e-sports fans love seeing their favorite characters on the lanyards. This example here is a giveaway lanyard is from League of Legends Summer Split 2023.
Everyone has done tote bags plenty of times so how do you stand out? Our recommendations to clients who are sponsoring e-sports events are to go big! Print colorful, vibrant full color graphics! Like this example here from the 2023 Valorant Championship series in Los Angeles, the bag features characters from the game and a logo from the sponsor, MasterCard. It is tasteful and not overwhelming, and designed to blend in very well with the game elements.
Such a simple bag but so many uses! A drawstring bag is loved by many, they are great for a quick trip to the park, summer camp, basketball or soccer game practice, they are even great for traveling packing. It’s no wonder that they are never out of style. For the League of Legends Summer Split 2023, they used this simple drawstring bag for all the audience, and it holds all the goodies inside as well.
Signs are huge in e-sports tournaments. Fans write their own messages on the signs and proudly show them off during the game. The signs can also be great advertising space for sponsors and they make inexpensive and memorable souvenirs for everyone in attendance!
Mousepads are essential in every gamer’s experience. Sponsors and brands can also take advantage of this prime space to collaborate. Large mousepads or sometimes called deskpads elevate a gamer’s setup and space so it is also important to go with a high quality mousepad to make the best out of the sponsorship.
If you are interested in finding out more about gaming swag bag ideas or have an upcoming event, please fill out our contact form or call.