Branded merchandise helps companies, schools community organizations to bring in additional income and spread brand awareness. The most popular way to achieve it is by creating an online merchandise store. In this blog post, we will discuss the different ways we can help you to set up an online merch store: pop-up and on-demand company store.
In retail we see a lot of pop-up stores from brands who launch a new product, or a limited edition for a short amount of time. It usually generate a lot of buzz, with its eye-catching decor and setup, and also it creates a sense of urgency to visit before it closes down. An online pop-up store can be used for special edition items, holiday gift shop, fundraising etc.
An online pop-up store works in the same way: an online store that is open for a limited amount of time, with a handful of products. It creates an excitement for the community to shop immediately because the product may not be available again for awhile. Most of the time, there is no inventory kept, after a pop-up store closes the order total from each item will be tallied, then sent to production. It usually will take 2-3 weeks for the items to be produced and shipped. The recommended minimum sales for an online pop-up store is about $3,000.
Pros of an online pop-up store:
Cons of an online pop-up store:
An on-demand company store stays open all year long, similar to a retail store. It has a wide variety of items from apparel, awards, office items etc depending on the nature of the company/organization that it supports. The main difference between a pop-up store and on-demand store is that items in on-demand store are produced as the orders are placed instead of when the pop-up stores close. The difference uses of an on-demand company store include awards and recognition, uniform distribution, company merch etc. The recommended annual minimum sales for an online company store is about $20,000.
Pros of an on-demand company store:
Cons of an on-demand company store:
We can help you build a great store and stock it with wonderful items that your target audience wants, but the most important part comes next, marketing the store! An online store needs to be promoted, advertised regularly to be successful. Take a look at our guide on how to market your online store. We also have some suggestions on how to design a great looking t-shirt, too!
Have questions or ready to start an online store? Schedule a meeting with one of our experts today.