Logo for social media, mobile and print
If you are starting a new business or going through re-branding, one of the important decisions is logo design. Will it be memorable? Will it have an impact? And nowadays you have worry about whether it shows well on social media and other devices too!
Logo for social media
Take a look at the above 2 examples, which one draws your attention better at first glance? The one on the right is clean, iconic, simple and is instantly recognized in the profile image. The one on the left however did not fit properly in the profile area. Logo designs have been vastly changing in recently years because of social media. Logos should transition well from website into social media, meaning it should fit snugly and neatly in roughly 150px by 150 px space, so it looks good in Facebook, Instagram, Twitter, YouTube etc.
Logo for mobile
2014 is the first year when there are more users viewing websites and social media on mobile devices than on computers. Think about that for a minute, all of your company marketing efforts, including website, videos and social media are more likely to be viewed on a phone than on a computer! Then consider how your logo looks on mobile phones, most profile images are only roughly 1/2″ x 1/2″ of tiny real estate where your logo will stand out. Clean, simple designs and contrasting will ultimately be the winner here.
Logo for printing
As business owner or marketing coordinator, your company logo will be printed over and over on different mediums. The cost of printing is directly correlated with the logo design. Generally speaking business printing is divided into 2 categories: full color offset printing (think postcards), silkscreen printing (think T-shirts, promotional products). In full color printing, any designs will cost pretty much the same to print, however when it comes to silkscreen printing, more colors in the logo or design will drive up the costs. Many corporate branding guides will include a one color logo version for situations where printing the logo in all its colors is not possible.
What format should my logo be in?
Logos should always be designed in vector format. Colors of the logo should be defined in Pantone, CMYK and RGB colors based on different applications, and always have a branding style guideline! When used on website, social media or apps, convert the logo to JPG, PNG and GIF.