Brand recognition is everything — and there’s no better way to create brand recognition than with high-quality, targeted corporate gifts. Finding the right corporate gifts for your target audience can help create strong brand awareness and attract new customers and clients for life. However, you have to make sure that you do it the right way. Here are our best tips for how to build brand recognition with great corporate gifts.
Nobody appreciates receiving gifts they can’t use or that will add to their desk clutter. You don’t want people to be annoyed when they see your logo. Therefore, it is best to find gift ideas that are unique, useful, or can solve a problem for your target audience. If the gift is useful, then your target audience will continuously use your product and associate that positive experience with your brand.
At Garuda Promo, we have access to over 5000 items that can be used as corporate gifts. That might sound overwhelming to choose from! But it is easy to find corporate gifts that are unique and useful if you first gather key information about your target audience. This information usually includes things such as demographics, age, gender, and type of business.
The more we know about your audience, the better equipped we will be to select meaningful products for your specific audience that will work well for them. The more you know about your prospects and clients, the bigger the return on investment you’ll receive.
Branding is a lot more than just logos and printing. Make sure that the gift selected, style, color scheme, printing of logo/graphics are consistent with the company branding. For example, all Coke merch are usually in the same Pantone red, as a result, people will know that it is something from Coke even without seeing the logo. When clients have a positive experience with the gift, then they will also associate your company name with the positive experience. Additionally, the quality of the gift matters. The material and durability of the item speak volume the company’s vision and outlook. A green business will usually select items made of sustainable and eco-friendly materials, while a luxury real estate brokerage will gear towards high quality, modern style items. People will associate your brand with the quality of the gifts that you hand out. Choose appropriately.
Should a company logo be printed as large as possible on a mug, t-shirt or pen? You may tend to think yes – but think about your favorite Nike tee, Lululemon jacket, or your other favorite brands, the logo is usually not that prominent. Instead, print the most recognizable part of your company – it could be a logo, slogan or simply company name in a tasteful manner, leave the other important information on the back side or on a tag. It may sound counter-intuitive, but creating a corporate gift that is fashionable and desirable will create a strong brand recognition even without your company name maximized on the item.
Use the above tips to find the best corporate gifts for building brand recognition for your company. Contact us today to see if we can help you on your next promotional products project.