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Last updated on April 23rd, 2021 at 07:34 am

What is local search strategies for business?

According to search giant Google, more than 70% of searches are done from a mobile device. According to  US mobile search studies spending will hit $28.25 billion in 2020.  Local search is done by consumers who are within five miles from a business. Local search strategy is essential for a local business to be found.

See my video interview with AJ Shull, Region Sale Manager of RevLocal, who specializes in local search and local SEO.

3 Types of Search Engine Results

1. Paid ads results

This is the pay-per-click model that you pay search engines like Google to display results that match your keywords.  The costs will depend on the popularity of the keywords, and sometimes the time of the day.  Paid ads result will be displayed on the top portion of the search.

2. Local search results

According to AJ, local search is what small business should focus their marketing dollars on. It is setup on Google my business page.  You can update information about your company, post product pictures and get reviewed by your customers.  You can also create call to action for consumers to call or visit your website. Small business has an advantage for being local and has a better chance  to be found on local search than big companies who are not physically in the area.

3. Organic search results

These are webpage listings on the rest of the search engine results page. Companies can optimize their websites to rank higher on the organic search engine results.  This is also the most competitive search results to master as you are competing with big corporations with massive digital marketing budgets.

Local search strategies for business

The Small Business Show #05 with guest AJ ShullAJ can be reach by email [email protected] or by phone 310-405-1339.  Feel free to connect with him for more information on local search strategies for your business.

About Garuda Promo & Branding Solutions
Led by a team of skilled professionals with years of experience in promotional items and advertising specialties, Garuda features a sourcing platform which includes more than 3,500 vendor partners. We offer manufacturing capabilities that cover any custom products imaginable. We serve companies large and small, with a mission to market our clients’ businesses with fun, out-of-the-box promotional products. Our experience enables us to imprint many promotional products right here in Los Angeles! Our policy of being on time, reliable and solving crises will help take your company to the next level. For Los Angeles area, call today (323) 379-4887. Our Claremont office number is (909) 547-4282 or contact us online.

About the Author

Swire Ho

Swire migrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.

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