#22 EPISODE INFO:
Our guest Dylan Ogline suggest that marketing strategy is the number one thing that all business should be focusing on. A business needs to figure out where the growth is coming from, before focusing effort on customer service, hiring additional staff and more. In this episode, Dylan explains narrowing marketing focus and more.
Pricing vs Value
Dylan suggests to show your value, and stop hiding behind low prices. It is easy to lower pricing to attract more customers, but a business might back itself into a corner and not be able to find the ideal customer they are looking for.
We shouldn’t market to everyone but to find ideal clients and narrowing marketing focus is a must. Businesses should understand that not everyone will be a good client for their product/service. The business needs to understand and identify its clients and make an effort to market to those clients. One way to find the target market is what problems can your business solve to those ideal customers? Can your business offer unique solutions to solve their problems or pain?
Finding the ideal customers for your business
It is as simple as giving your current customers a call. Find out why they purchased from you and the reasons they chose the specific products/services. Then, use those answers to reach out for prospective customers who might have similar problems, and find those values your company has that will help them.
Dylan is full of great ideas and you do not want to miss it!
Listen to the podcast or watch the video below!
Dylan Ogline help people start and grow their own hyper profitable digital agency after growing his digital marketing agency into a 7-figure agency, generating over a million in sales annually. Dylan undoubtedly believes that anybody can start and build their own digital agency that will allow them to have more freedom and live a life with purpose and meaning. And he wants to give everyone possible the tools to do just that.
You Can Find Dylan Ogline here: