How Being a Podcast Guest Can Grow Your Personal Brand | Amela Sabic

Are you thinking about being a podcast guest to promote your company? Our guest Amela Sabic thinks so. Being a podcast guest a great way to share your knowledge and expertise, in return you can grow your brand and to become a known expert in your industry. Amela discusses with the Promo Guy about how podcasts increasing popularity is another way to market your brand and tell your story. Furthermore, podcasts give the opportunity to share your brand’s story with targeted communities that resonate with the company.  Instead of “product dumping”, you should focus on the why and the back stories of your success, become a storyteller and not a salesperson.

Podcasts allow guests to grow their reach with the show’s target audience.  Similar to finding your niche or target audience, try not to book every show, you should only consider ones that share the same value or topics within your expertise.