What is local search strategies for business?
According to search giant Google, more than 70% of searches are done from a mobile device. According to US mobile search studies spending will hit $28.25 billion in 2020. Local search is done by consumers who are within five miles from a business. Local search strategy is essential for a local business to be found.
See my video interview with AJ Shull, Region Sale Manager of RevLocal, who specializes in local search and local SEO.
3 Types of Search Engine Results
1. Paid ads results
This is the pay-per-click model that you pay search engines like Google to display results that match your keywords. The costs will depend on the popularity of the keywords, and sometimes the time of the day. Paid ads result will be displayed on the top portion of the search.
2. Local search results
According to AJ, local search is what small business should focus their marketing dollars on. It is setup on Google my business page. You can update information about your company, post product pictures and get reviewed by your customers. You can also create call to action for consumers to call or visit your website. Small business has an advantage for being local and has a better chance to be found on local search than big companies who are not physically in the area.
3. Organic search results
These are webpage listings on the rest of the search engine results page. Companies can optimize their websites to rank higher on the organic search engine results. This is also the most competitive search results to master as you are competing with big corporations with massive digital marketing budgets.
AJ can be reach by email firstname.lastname@example.org or by phone 310-405-1339. Feel free to connect with him for more information on local search strategies for your business.
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